ABM That Doesn’t Suck AI Edition (Clay × Webflow × Zapier)
because “Hey {first_name}” doesn’t cut it anymore.
ABM isn’t about stuffing {first_name} into an email. It’s about showing up the exact moment someone screams, “I need help now.”
The job: talk only to people already shouting about the pain you fix.
People vent on socials every day or share what’s cooking in their company. Use those posts on LinkedIn, X, Reddit, Discord, or Slack like they’re live discovery calls.
Run your ABM with that context, and the rest (demo, signup, cash) follow. Miss that and every cold email is just more spam in the void.
Why “ABM” Is Mostly Noise
Spray-and-pray tools abused this term way too much. People literally roll their eyes when you say it now.
Job-change / funding / hiring alerts ≠ buying intent as they are super random. But, fresh pain = budget.
Personalization circus like (AI avatars, fancy swag) eats budget but rarely lands a conversation.
Truth: Unless the target already feels the pain you solve, no cute token will move them. So design your ABM for conversation, not conversion.
[30-min video] how to set up your ABM flow with AI using Clay, Webflow, and Zapier.
1. Find the Pain Signal First
Social listening > static lists. Track live vents on LinkedIn, Reddit, X, Discord, Slack, GitHub. You can use Zapier (reddit) or Clay to act as social listening tools for you.
Keywords that matter: “any recs for…,” “stuck with…,” competitor rants. Use ChatGPT for channel-specific keywords (prompt below).
Pull it all into Clay (or your tool of choice). Now you’ve got:
the company
the exact phrasing of the pain
the humans who shouted it
Batch ~200 accounts. Big enough to learn, small enough to stay personal.
Prompt for the keyword list goes here ↓
**System (role)**
You are a senior revenue-marketing analyst who specialises in intent-signal mining across LinkedIn, Reddit, X (Twitter), Discord, Slack communities and GitHub issues. Your goal is to return highly-targeted keyword patterns that reveal buyers experiencing pain your solution can solve.
**User (directive & context)**
Generate keyword *patterns* I should feed into Clay.com’s social-listening step to surface live conversations.
Focus on phrases that express:
• requests for recommendations (“any recs for…”, “looking for a tool that…”)
• users blocked or frustrated (“stuck with…”, “can’t get X to work…”)
• complaints / competitor rants (“<COMPETITOR> sucks”, “switching from <COMPETITOR>”)
**Variables**
• INDUSTRY = <INDUSTRY>
• PRODUCT_CATEGORY = <PRODUCT CATEGORY>
• TOOL_NAME = <YOUR PRODUCT / TOOL>
• REGION = <TARGET REGION / GEO>
• PERSONA = <BUYER PERSONA OR JOB TITLE(S)>
**Few-shot examples**
Q: INDUSTRY = Cloud Security; PRODUCT_CATEGORY = CSPM; TOOL_NAME = SkyGuard; REGION = North America; PERSONA = DevSecOps Lead
A:
• “any recs for cloud security posture tool”
• “stuck with <competitor> cspm limits”
• “is anyone using SkyGuard in prod?”
• “moving off <competitor> and need options”
• “DevSecOps folks in NA – best cspm 2025?”
Q: INDUSTRY = E-commerce; PRODUCT_CATEGORY = Headless CMS; TOOL_NAME = ContentJet; REGION = EMEA; PERSONA = Digital Product Manager
A:
• “switching from <competitor> cms”
• “stuck with monolith cms workflow”
• “any recs for headless cms europe”
• “product managers using ContentJet”
• “<competitor> downtime rant”
**Task**
Using the variable values below, output:
**Exact keyword list** – 30-50 phrases ready to paste into Clay (one per line).
**Current variables**
INDUSTRY = <YOUR INDUSTRY>
PRODUCT_CATEGORY = <YOUR CATEGORY>
TOOL_NAME = <YOUR TOOL>
REGION = <YOUR REGION>
PERSONA = <YOUR PERSONA>
**Output format (markdown)**
```markdown
### 1. Exact Phrases
- phrase 1
- phrase 2 How to use this prompt:
1. **Fill in the five variables** for each product/market you monitor.
2. Run the prompt in ChatGPT (use o3 or above). Don't use older models like 4o.
3. Copy section 1 directly into Clay.com as the keyword list; section 2 into advanced filters; section 3 into manual search boxes on LinkedIn, Reddit, etc.
4. Repeat for more regions or personas.2. Map the Humans, Not Just the Logo
Enrich in Clay → target titles first. Directors, managers, senior VPs, CEOs, CTOs all work. Personally, I found CXO roles works for startups from Seed to Series D not beyond this as the CXO are super busy. I always lean on VPs, directors, and senior managers as these are the people who are tasked to solve the pain and have budget clarity or access.
3. Write like you’re talking to a real person
AI can help a lot if you feed it the right context. Use the exact words from their social posts and in every touch: emails, DMs, landing pages. Speak their lingo and show how your tool fixes what hurts.
Channels to hit
(pick 3-4, stay omnipresent and build trust by just showing up for next 4 weeks):
Email sequence (Clay → any email sender). I run a 4-touch email flow using the dedicated landing page.
LinkedIn DM + matched ads
Light retargeting banners
Optional: swag / gifting drop
Skip cold calls for dev tools, tbh I hate cold calls. If you must dial, fine, but at least let your human or AI SDR pull context from those social posts first.
Check out 👇 page created by Tim Davidson, to see some great ABM 1:1 ads inspo.
4. Build 200+ tailored pages without losing your weekend
Watch this 30-min step-by-step video to create a full Webflow × Clay setup to create personalized landing pages for every company.
First setup might take 15-20mins but once you are done, then it literally feels like freaking magic. As I created/updated 171 pages in 5 mins, in 1-click.
You can watch this on YouTube here.
5. What ABM actually wins you
ABM ≠ conversion. In B2B, where building is getting easier every day with AI and almost everything is PLG, your job is to hit the right persona with the right words so you can talk and build trust. Marketer Goal #1 is trust, not closed deals on day one.
If a prospect books a demo, starts a PLG trial, or just says “let’s chat,” you’re good. Conversions ride on the product now more than ever (everyone’s got a PLG angle. yep, even Palantir). ABM just gets the right eyeballs in the room.
Here is a screenshot (check the post) of how good ABM should feel like, it should feel like you got heard. 👇
TL;DR
Listen for pain buyers share on social.
Match it to the right persona/account.
Show them a page in their own words with Clay × Webflow.
Pick a few channels where your ICP hangs out, be everywhere, but keep each message hyper-specific to their post or the general problems they might be facing.
Let the product close. ABM = conversations, not conversions.
Go ahead and give it a try. Forward this to your product marketing friends or founders who are pushing for ABM. Restack and share this post if you love it, and share any feedback to make it better.