Built a Dev Homepage Without Burning $10K on Random Agency BS
About to blow $10K on some agency to write your homepage? Stop! Unless you’ve got zero product marketing chops, write it yourself. Devs don’t want your story, they want to know if your product works.
Think of your homepage like a deck for devs. Each section = one slide. And every slide should move the story forward:
✅ What do you do?
✅ How fast / secure / low-cost / accurate is it?
✅ How do you do it better?
✅ What’s your edge?
✅ How can I try it?
That’s it. That’s the dev checklist.
Developers aren’t reading. They’re parsing.
They’re like hackers who are scanning for mental shortcuts.
They don’t read. They parse.
They read your homepage like a GitHub README.
They hate fluff. Every extra word, every “unlock potential,” makes them work harder. That’s cognitive load, and the more you add, the less they trust you.
They didn’t come to your site to work.
They came to see if it works.
So, who are you actually writing for?
You’re writing for someone who:
Spun up their own Postgres instance last night
Just deployed a Lambda function from a café
Has zero time to read a “Why Now” section
Wants to test your product faster than you can explain it
Lives in the command line / Cursor
Judges your tool by how fast they can break it
Loves games, memes (duh), maths, and has ADHD (who doesn’t in this world)
They are builders.
They don’t want promises.
They want instant, undeniable, usable proof.
Real example: Built a dev homepage last week
It’s going live this week. Here’s exactly how to do it with AI (obviously!)
Step 1: Analyze all buyer calls + competitor data
First, I used QBack (the one I built) to analyze Reddit, G2, webpages, and sales calls to pick all the insights. For calls you can go to your AI recording tool (Gong, Fathom) and run this prompt:
10x PMM Prompt Tip: Pull insights from your call recording tool
Remember, these are devs. They love games, maths, memes, and get distracted real fast. So your brand design and website structure have a huge role to play.
Step 2: Fix the website structure
There’s no rulebook here tbh. Especially for the ones you see on LinkedIn. Some dev websites just have one section, some feel like a README, and others are just one line with a pip install.
Fundamentally, your homepage should answer:
What does this tool do?
Can I use it today?
How fast / secure / low-cost / accurate is it?
Do this: Pick 20–25 dev websites you love
🪦 Anything older than 2022 = fossil
📊 Add screenshots to a Google Slide deck
👀 Look for patterns, not templates
Then use your judgment as a PMM to go a bit wild but don’t forget who you’re writing for.
The pattern I found (so far):
First headline and subtext says exactly what you do (hit both CTOs + devs if you can)
Stats up front, as they love numbers
Show “what’s under the hood” (make it fun, like game-like or command line)
Show the product + how they can play with it
Show how to try it now (like
pip install)Must-have: a dev section that’s super technical
👉 Pro tip: Pick websites that match your company stage.
If you’re early (say Series A), don’t copy unicorns. Match energy, not scale.
There are also cool dev conferences where people nerd out hard, you can grab inspo from those too.
I picked 4 core sections to go deep on:
Header
Use cases
Dev section
How it works
These are the ones where devs sniff out BS the fastest.
Here are a few sample prompts that you can use to get started today:
Step 3: Now let’s talk brand design
Either you should have design sense—or someone on your team does.
I’ve got my main man Gami. Been working with him for 5+ years.
He just gets behavioral psych and nails it visually.
Me? I suck at colors (they trip me out). So I let my team lead there.
Don’t do this solo. Get a few good brains in the room.
If you go full lone wolf, you’re cooked.
👉 Pro tip: Pick a few themes for your design: like ours, was FAST. And, show that in subtle ways. You can pick that from inspo from your core benefit/your brand name. We pulled inspo from (Video games, F1, Terminal UIs, TechCrunch, Dev Conferences like Data Council)
Devs code, so we got that in our design language (dashes, grid, sharp edges)
They love games (got our architecture to look not boring with snake effect for data transfer)
They love maths, so numbers are everywhere
They love old school/windows stuff effect like (not slick but 90s, so we got code fonts + retro UI touches)
The funny thing is <devs> love brand design as long as it doesn’t look designed.
Like old money, but for devs.
Stakeholder Alignment Tips (don’t skip)
Have one final approver (usually the CEO)
Work with brand design. Relay your rationale to approver
Don’t take design advice from people who aren’t designers
Keep the team lean (3–4 people max)
Be bold. Be memorable. Forget “safe”
Share the why behind every decision. Let the approver know that even if you don’t agree with something or they don’t, it’s totally fine. You can always tweak it and get it to a place that works.
Anyone quoting 2018 “enterprise software” vibes = red flag 🚩
Quick Recap: Skip the $10K Homepage Consultants
If you're thinking of dropping $10K on an agency (IYKYK) to write your homepage copy, pause. That move makes sense only if you have zero product marketing muscle in-house. Otherwise, write your own copy. You should know your product better than anyone.
Don’t overcomplicate it. Use AI as your quarterback at every step:
Go through your call recordings and competitors data.
List all developer-first tools launched post-2022.
Study websites related to your persona. Screenshot layouts, copy, CTA flows.
Treat each section as a modular block.
Spin your message around those blocks and tune it to your ICP and for your company brand style
Devs don’t care what your product promises. They care how fast it delivers. Let your homepage act like a README. That’s true for all builders.
Btw, everybody in the world will slowly become a builder / engineer (AI duh). So this homepage style will blend right with sales and marketers too. Go bold!
If this hits home, foward it to you PMM friends, dev founders, or whoever’s building.
Got feedback? DM me on LinkedIn or just reply below.
Be a 10x PMM. Use AI as your quarterback. Let’s go!